A little stumped? Here’s an example…
Say, for instance, you own an inner-city Melbourne coffee shop- we’ll call it: Impressi Espressi on DeGraves. There’s little point in you ranking well for broad search terms like ‘fresh roasted coffee’ or ‘best latte’ in the United States when you don’t rank so well locally. Local SEO is by design about concentrating efforts to get seen by your potential local customer base, so that you can capitalise on walk-in traffic, people searching for ‘best coffee near me’ and other such searches, and ultimately increase profits and help your bottom line.