Perth Bin Hire has provided reliable, value-for-money skip bin hire in Perth for more than 25 years, and are known all over WA for environmentally friendly, responsible waste removal, servicing the residential, industrial and commercial sectors.
Operating in a highly competitive industry, it is imperative for Perth Bin Hire to stay ahead of the game and make sure that they outshine their competition. In doing so, they have chosen to engage the Digital Marketing services of Webfirm for the last 10 years.
Encompassing both Google Ad words and Social Media campaigns to protect brand identity and raise awareness of their overall brand and of course getting the page likes they were after.
This was also implemented and seen as crucial to stay competitive in the organic market, while simultaneously allowing Perth Bin Hire to stay ahead of the relentless daily updates to Google’s search algorithm. Ranking for location based keywords is especially important to the business, so a Local Search strategy is a large part of our SEO strategy.
Writing blog posts and writing website content was also recommended as an integral element in the growth of Perth Bin Hire’s brand.
Content strategy;
This saw 4 new pages built out relating to ‘Commercial Waste Management’. After completing an in depth Keyword research session, we found that there was an untapped market searching for the services offered by Perth Bin Hire, only they weren’t covered on their website. After implementing the new content ‘Perth Bin Hire’ are now ranking 3rd for the service ‘Food waste Disposal’ and 1st for ‘Construction Bin Hire’.
After the campaign running for over 10 years, results For Google Maps results for a specific set of converting keywords, for example “bin hire” and “skip bin perth”, were not performing as well as general organic rankings. In May 2020 we began a local search strategy to counter this. This comprehensive strategy included work on citation sites, Perth Bin Hire’s Google My Business & Bing Places for Business profiles, on-page work and using Google assets.
The keyword “skip bin perth” ranking improvement over May – August 2020.
We implemented work over several months, and have since enjoyed huge improvements across the keywords we’re tracking. The grid above shows number one rankings in most areas of Perth for the keyword “skip bin perth”. Results have been similar for other keywords we are tracking.
Organic Keywords;
With 11 of them ranking number 1 on Google, Perth Bin Hire have been steadily defending their current position in the SERP. Ranking number 1 for high volume search terms such as Bin Hire Perth, Hire Skip Bins and Bin Hire isn’t an easy task but a strong content strategy lead by Keyword research has helped them continue to prosper in the waste management space.
Webfirm have taken care of our digital marketing needs now for almost 10 years. Obviously, the digital marketing world is extremely competitive, and we have had numerous competitors vying for our business over the years, but we can honestly say we have never been tempted to change. This is due to the excellent personalised service Webfirm has provided. For us, having been in business for years before it became the norm to have websites, SEO, Google Ads, Facebook etc it was imperative to engage people we could trust to take care of our needs.
People who are expert in their field, who don’t oversell, who are prepared to advise when changes or upgrades are needed, who are accessible and listen to concerns and who are willing to learn about our industry so that we can have more meaningful conversations. The fact that I speak to my Account Manager, Social Media Manager and Copywriter at least once a month is extremely reassuring. These are real people – a real team who are looking after our interests in what otherwise could be a very impersonal, daunting digital world.
Perth Bin Hire Silvana